Employer Brand Campaign: The Closer You Look
Overview
First Employer Brand Campaign for UnitedHealth Group. Developed commercials, banner ads, social media assets, and global out-of-home material for strategic talent pools. The campaign showcased employees in technology, clinical, and customer service roles, inviting viewers to take a closer look at how UnitedHealth Group employees are tackling the biggest challenges in today’s health care system.
The goal was to raise awareness for Optum and increase hiring consideration for UnitedHealthcare. We explored new avenues such as Instagram Stories and digital commercials. Our business and functional commercials achieved an engagement rate three times above the industry benchmark on Hulu and Pandora.
Tools: storyboarding, voiceover, messaging architecture by brand, Adobe InDesign, Adobe Illustrator, Adobe Premiere.
#TheCloserYouLook at UnitedHealth Group
Employees at UnitedHealth Group are using their unique backgrounds and experiences to get the job done and to find solutions to the toughest problems in health care.
#TheCloserYouLook at UnitedHealthcare
When you take a closer look, you can see that the employees at UnitedHealthcare, part of UnitedHealth Group, are unlike anyone else. They have a knack for making a difference—one person at a time.
#TheCloserYouLook at Optum
Exploring uncharted territories in health care and technology is an important part of Optum.
Produced visuals to brand the careers website, social media channels, and job boards for campaign features.
Employee Instagram Stories
Developed a suite of Instagram Stories featuring UHG employees in the Customer Service, Clinical, and Technology functions.
