Braid App: Salon Employee Portal
Overview
Partnered with a Minneapolis–based salon and spa company to develop an employee portal. Team members can view their schedules, track goals, request time off, and stay current on required product training — all within a single app. With an employee base of 250+ across headquarters and three salon locations, I conducted interviews with HR, floor managers, team leads, and stylists to identify which app features would increase productivity during the workday.
Tools: Concepting, branding, wireframing, persona development, data visualization, Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro, and Adobe XD.
Personas
To understand the users’ needs, behaviors, motivations, demographics, goals, and challenges, we built five role–based personas that provide a comprehensive understanding of the people who may use Braid.
The Process & Build
Conducted 20 employee interviews to establish user desirability and key motivations. The five separate user-testing sessions played a vital role in validating the hierarchy of features within the app. The secondary stage was developing Braid for desktop and iPad for onsite operations.
