Simplicity & Versatility: We wanted an uncluttered logo or mark that could represent the brand. This mark needed to render beautifully across both digital and print platforms.

Timelessness: The goal was to achieve a mark that is modern yet timeless. It was also critical to have a mark that will grow with HeatherP Solutions. The mark would be the inspiration for supporting secondary graphics such as patterns and data charts.

Symmetry: Short story—ensuring a viewer finds the mark appealing. One of the most important principles in logo design is achieving the correct balance and proportions, as that affects the audience’s perception.

Consistency: HeatherP Solutions is one of three brands. There are elements shared between all three brands, and there are shared rules followed within the supporting graphics that make up HeatherP Solutions.

The rectangles represent the identified silos that exist within an organization’s brand promises and the talent experience. The crossbar of the “H” was designed to showcase upward mobility and to build the connection points between those silos. Pieced together, you can see the flow behind the linework and the connections made between the silos. ‍

HeatherP Solutions breaks down silos between marketing and human resources to help both functions understand their critical linkages and maximize company performance. These in-house capabilities enable organizations to respond to customer needs through their employees. Linking talent and brand strategies also produces positive effects on the company’s external reputation. We observed a continuous line emerge when those key connections were made; that continuous line inspired the brand. We developed a bold mark that conveys mobility, approachability, empowerment, and humanity.