Branding for Midwest Suds

Overview

Logo and package design for a Minnesota-based organic soap company. These small-batch, handcrafted soaps use aromatherapy to evoke a mood or energy level. The main goal behind the packaging was to provide simplicity and clarity for the consumer. We developed a basic system for the label and made the tagline the primary focus. We wanted the packaging to stand out on the shelf while remaining approachable.