All In For Me Branding
Overview
Developed identity for a Minneapolis-based career coaching company, All In for Me. The primary audience is mid-level career women seeking to advance to the next stage of their careers. Through one-on-one coaching and online resources, the company supports people pursuing more fulfilling and enriching work.
Deliverables: logo, business cards, digital stationery, social media avatars, and video wrappers.
Tools: Concepting, illustration, video animation, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, and Adobe Premiere.
All In For Me Video Wrappers
Generated video intro and outro so the client could easily brand social media and blog video content.
Logo Approach
The hummingbird inspired the logo because of its adaptability and determination. Hummingbirds can travel long distances, and every time they take flight it's with purpose. These acrobatic flyers can hover, fly backward, fly upside down, and change direction instantly. Much like a hummingbird in flight, people may need to change direction when searching for their dream job. All In For Me helps clients see that making the right decisions and adjusting their approach will aid their career advancement.
All In For Me is a sister company to HeatherP Solutions. Both brands share elements in linework and color palette.